Lenclo
MartinLenclosCom-logosGraphics-square.004.jpeg

Interactive, Design Strategy | Achieving strategic results through design.

Martin Lenclos can work with you and your team on diverse projects, including building comprehensive strategies for conveying a brand's message, or improving employees’ work-life quality. He crafts responses to a changing world within the framework of multidimensional media arts project management. Martin Lenclos develops concepts that both constitute grand gestures and create strategic value for the brand.

condenast-mock-21-ss.jpg
powersearch-film-21-1500.gif
  Advertising strategy. 3D search app design. Power Search. For Style.com, Conde Nast.  Search App that enables users to find specific designers, seasons, or trends within client web pages that include fashion shows, Fashion Week, runway, and designer collections. A tool that offers to see everything together, to compare carefully researched photos and quickly understand the trends and themes, all in a very intuitive interface. This is the end of old, blind, slide shows. Users can now see the entire fashion collection, the entire set of images from an event, the entire season together on one page. This efficient access to information gets the user interested in more content and in an environment that seduces them to return faithfully. The advertising platform has the unprecedented ability to generate new revenue by bringing ads and products into life-like context new to the web.

Advertising strategy. 3D search app design.
Power Search. For Style.com, Conde Nast.

Search App that enables users to find specific designers, seasons, or trends within client web pages that include fashion shows, Fashion Week, runway, and designer collections. A tool that offers to see everything together, to compare carefully researched photos and quickly understand the trends and themes, all in a very intuitive interface. This is the end of old, blind, slide shows. Users can now see the entire fashion collection, the entire set of images from an event, the entire season together on one page. This efficient access to information gets the user interested in more content and in an environment that seduces them to return faithfully. The advertising platform has the unprecedented ability to generate new revenue by bringing ads and products into life-like context new to the web.

condenast-mock-21-2new-project.jpg
  3D Websites. Advanced Concept Design & Strategy. Street Style. Style.com, Conde Nast.  3D Web App presenting a contemporary representation of the world's most interesting trends in fashion photographed by Style.com professionals, like Schott "The Sartorialist" Schuman. To create a «real world» experience, the models will populate a virtual city. The architecture of NY, Paris, Milan and London will appear simultaneously. Users can click the people and see the commentary from the street-style photographer.

3D Websites. Advanced Concept Design & Strategy.
Street Style. Style.com, Conde Nast.

3D Web App presenting a contemporary representation of the world's most interesting trends in fashion photographed by Style.com professionals, like Schott "The Sartorialist" Schuman. To create a «real world» experience, the models will populate a virtual city. The architecture of NY, Paris, Milan and London will appear simultaneously. Users can click the people and see the commentary from the street-style photographer.

Condenast-FashionWeek-in-3D-1.jpg
  Concept Mockup: Fashion Week Coverage and Store. Style.com, Conde Nast.  Photo/video coverage of Fashion Week in NYC, and subsequent development of a 3D website featuring celebrities and the best outfits on the street. With an exciting new movie set-like interface for users, the website transports the visitor into the magical world of trends, opulence, beauty and shopping. In this life-like access to fashion magazine content on the Web, the user can now surf the virtual space and gather information by clicking on the people. This online interface allows ingenious and unique forms of editorial content. The user chooses keywords to tailor their data specifically, for example: only women, or only NY, or NY and women. 

Concept Mockup: Fashion Week Coverage and Store.
Style.com, Conde Nast.

Photo/video coverage of Fashion Week in NYC, and subsequent development of a 3D website featuring celebrities and the best outfits on the street. With an exciting new movie set-like interface for users, the website transports the visitor into the magical world of trends, opulence, beauty and shopping. In this life-like access to fashion magazine content on the Web, the user can now surf the virtual space and gather information by clicking on the people. This online interface allows ingenious and unique forms of editorial content. The user chooses keywords to tailor their data specifically, for example: only women, or only NY, or NY and women. 

FinalAfghanistan-56s-1500.jpg
  Museum of Afghan Civilization 3D website. Early concept design.  An entirely 3D digital online museum, designed for French architect, urban planner and designer, Yona Friedman, best known for his theory of mobile architecture.

Museum of Afghan Civilization 3D website. Early concept design.
An entirely 3D digital online museum, designed for French architect, urban planner and designer, Yona Friedman, best known for his theory of mobile architecture.

product-placement-ipods-1-1500-2.jpg


3D real-time social platform. 
Product placement in social space. Keynote and demo. Dassault Systèmes.

Conceptualization of an immersive social space for people to socialize and communicate, and creation of a 3D real-time demonstration and website. Comprehensive strategy for taking leadership in an online 3D world market. Strategic marketing concepts for promoting products in an online world market using 3D technology. Keynote presentation for Dassault Systèmes's CEO. 

Quakemarketing-1500-2.jpg
  3D Web dynamic website design. For Quake Marketing. Project with BOX Creative.  Online project involving innovative 3D Web technology, a virtual world, and a video game engine.

3D Web dynamic website design.
For Quake Marketing. Project with BOX Creative.

Online project involving innovative 3D Web technology, a virtual world, and a video game engine.

GateInstitute-1500.jpg
  CFA Institute website with 3D interactive interface.  The 3D player is interacting dynamically with the website's content, allowing a visitor to discover content through a unique user experience.

CFA Institute website with 3D interactive interface.
The 3D player is interacting dynamically with the website's content, allowing a visitor to discover content through a unique user experience.

  Times Magazine 3D app. Advanced concept design.  3D Web app presenting the interviews of NYT journalist Deborah Solomon.

Times Magazine 3D app. Advanced concept design.
3D Web app presenting the interviews of NYT journalist Deborah Solomon.

Magnum-Photos-all-Wow.jpg
  "The Places We Live" 3D website. For Magnum Photos. Project with BOX Creative.  3D real-time web interface for Jonas Bendikson's exhibition The Places We Live.

"The Places We Live" 3D website.
For Magnum Photos. Project with BOX Creative.

3D real-time web interface for Jonas Bendikson's exhibition The Places We Live.

  ESPN 3D app. Advanced concept design.  3D Web app offering details on a player's game and search through history, relevant content and teams.

ESPN 3D app. Advanced concept design.
3D Web app offering details on a player's game and search through history, relevant content and teams.